Meta ads optimizer — turn your CSV export into an action plan

Once a campaign has been live for a few days, the hard part is reading the report. Which ad set deserves more budget? Which interest is quietly burning money? What should you test next? Those questions have answers in the data, but digging them out by hand takes an afternoon.

Export the report from Meta Ads Manager, upload the CSV, and AdPilot aggregates the performance by ad set and by interest, compares it against the targets you set for your store, and returns a verdict for each one: keep, increase budget, decrease budget, or turn off — each with a confidence level and the metrics that justify it.

It is deliberately conservative. An ad set only gets turned off if its cost per acquisition is more than three times your target, or its CTR is below 0.5% with enough volume to be meaningful. Any change touching more than 30% of your budget comes with an explicit risk note. It never rewrites the copy or creatives you already have running — it only proposes additions.