Meta ads for a Shopify store: the first 90 days
A week-by-week plan for your first three months on Facebook and Instagram ads: what to set up, what to spend, what to read and when to decide.
Meta ads, explained for Shopify merchants
Practical writing about advertising a Shopify store on Facebook and Instagram — what the metrics mean, when to scale, and what to do when a campaign stalls.
Advantage+ or manual campaigns: which one, and when
Meta's automated campaigns beat hand-built ones in some situations and lose badly in others. Here is how to tell which situation you are in.
Writing Facebook ad copy that converts for a Shopify store
Four angles that work for physical products, the structure of a primary text that gets read, and the phrasings that get an ad rejected.
How many ad sets and ads should a new campaign have?
The most common structural mistake is too many ad sets on too little budget. Here is how to size the structure so each part can actually learn.
How to forecast a Meta campaign before you spend anything
You can estimate reach, clicks, conversions and ROAS from four inputs. Here is the arithmetic, the assumptions to question, and what a forecast is actually for.
Why your ROAS dropped this week, and what to check first
A campaign that worked for a month suddenly does not. Here are the seven causes worth checking, in the order that finds the answer fastest.
Kill, keep or scale: decision rules for every ad set
Most ad sets are left running because nobody decided. Here are explicit thresholds for turning one off, leaving it alone, or giving it more money.
Meta ads benchmarks for e-commerce, and how to use them
CPM, CTR, CPA and ROAS ranges for online stores — plus the reason a benchmark is a sanity check on your setup, never a performance target.
How to read your Meta Ads Manager CSV export
Ads Manager exports more than a hundred columns. Here is which ones to keep, how to rebuild the numbers that matter, and the traps hidden in the export itself.
Plan your next Meta campaign in a minute
Install AdPilot from the Shopify App Store and generate your first campaign today. The free plan needs no credit card.