How to forecast a Meta campaign before you spend anything
You can estimate reach, clicks, conversions and ROAS from four inputs. Here is the arithmetic, the assumptions to question, and what a forecast is actually for.
Articles about Metrics
Everything we have written about Metrics for Shopify merchants advertising on Meta.
Why your ROAS dropped this week, and what to check first
A campaign that worked for a month suddenly does not. Here are the seven causes worth checking, in the order that finds the answer fastest.
Kill, keep or scale: decision rules for every ad set
Most ad sets are left running because nobody decided. Here are explicit thresholds for turning one off, leaving it alone, or giving it more money.
Meta ads benchmarks for e-commerce, and how to use them
CPM, CTR, CPA and ROAS ranges for online stores — plus the reason a benchmark is a sanity check on your setup, never a performance target.
How to read your Meta Ads Manager CSV export
Ads Manager exports more than a hundred columns. Here is which ones to keep, how to rebuild the numbers that matter, and the traps hidden in the export itself.
The 6 Meta ads metrics that actually decide your results
Meta Ads Manager shows you hundreds of columns. Six of them decide whether a campaign makes money. Here is what each one tells you and what to do about it.
Plan your next Meta campaign in a minute
Install AdPilot from the Shopify App Store and generate your first campaign today. The free plan needs no credit card.