Meta ads for a Shopify store: the first 90 days
A week-by-week plan for your first three months on Facebook and Instagram ads: what to set up, what to spend, what to read and when to decide.
Articles about Getting started
Everything we have written about Getting started for Shopify merchants advertising on Meta.
Writing Facebook ad copy that converts for a Shopify store
Four angles that work for physical products, the structure of a primary text that gets read, and the phrasings that get an ad rejected.
Meta ad targeting for a store with no data yet
No pixel history, no customer list, no lookalikes. Here is how to build your first Meta targeting so it produces usable answers instead of noise.
How much should a new Shopify store spend on Facebook ads?
A budget that is too small never leaves the learning phase and teaches you nothing. Here is how to work out a starting number from your own margin and price.
The 6 Meta ads metrics that actually decide your results
Meta Ads Manager shows you hundreds of columns. Six of them decide whether a campaign makes money. Here is what each one tells you and what to do about it.
Plan your next Meta campaign in a minute
Install AdPilot from the Shopify App Store and generate your first campaign today. The free plan needs no credit card.