Advantage+ or manual campaigns: which one, and when
Meta's automated campaigns beat hand-built ones in some situations and lose badly in others. Here is how to tell which situation you are in.
Articles about Scaling
Everything we have written about Scaling for Shopify merchants advertising on Meta.
Kill, keep or scale: decision rules for every ad set
Most ad sets are left running because nobody decided. Here are explicit thresholds for turning one off, leaving it alone, or giving it more money.
How to read your Meta Ads Manager CSV export
Ads Manager exports more than a hundred columns. Here is which ones to keep, how to rebuild the numbers that matter, and the traps hidden in the export itself.
When to scale a Facebook ad campaign, and when to leave it alone
Scaling too early kills profitable campaigns. Here are the conditions worth waiting for, how much to raise a budget at once, and the signals that mean stop.
Plan your next Meta campaign in a minute
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