Advantage+ or manual campaigns: which one, and when
Meta's automated campaigns beat hand-built ones in some situations and lose badly in others. Here is how to tell which situation you are in.
Articles about Targeting
Everything we have written about Targeting for Shopify merchants advertising on Meta.
How many ad sets and ads should a new campaign have?
The most common structural mistake is too many ad sets on too little budget. Here is how to size the structure so each part can actually learn.
Meta ad targeting for a store with no data yet
No pixel history, no customer list, no lookalikes. Here is how to build your first Meta targeting so it produces usable answers instead of noise.
Plan your next Meta campaign in a minute
Install AdPilot from the Shopify App Store and generate your first campaign today. The free plan needs no credit card.