Meta ads for a Shopify store: the first 90 days
A week-by-week plan for your first three months on Facebook and Instagram ads: what to set up, what to spend, what to read and when to decide.
Articles about Budget
Everything we have written about Budget for Shopify merchants advertising on Meta.
How many ad sets and ads should a new campaign have?
The most common structural mistake is too many ad sets on too little budget. Here is how to size the structure so each part can actually learn.
How to forecast a Meta campaign before you spend anything
You can estimate reach, clicks, conversions and ROAS from four inputs. Here is the arithmetic, the assumptions to question, and what a forecast is actually for.
Meta ads benchmarks for e-commerce, and how to use them
CPM, CTR, CPA and ROAS ranges for online stores — plus the reason a benchmark is a sanity check on your setup, never a performance target.
How much should a new Shopify store spend on Facebook ads?
A budget that is too small never leaves the learning phase and teaches you nothing. Here is how to work out a starting number from your own margin and price.
When to scale a Facebook ad campaign, and when to leave it alone
Scaling too early kills profitable campaigns. Here are the conditions worth waiting for, how much to raise a budget at once, and the signals that mean stop.
Plan your next Meta campaign in a minute
Install AdPilot from the Shopify App Store and generate your first campaign today. The free plan needs no credit card.