Why your Facebook ads get rejected, and how to avoid it
Most Meta ad rejections come from a handful of predictable causes. Here is what triggers them, what Special Ad Categories change, and how to fix a rejection.
Meta Ads, expliqué aux marchands Shopify
Des articles pratiques sur la publicité d'une boutique Shopify sur Facebook et Instagram : ce que signifient les métriques, quand scaler et quoi faire quand une campagne cale.
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Meta ad targeting for a store with no data yet
No pixel history, no customer list, no lookalikes. Here is how to build your first Meta targeting so it produces usable answers instead of noise.
How much should a new Shopify store spend on Facebook ads?
A budget that is too small never leaves the learning phase and teaches you nothing. Here is how to work out a starting number from your own margin and price.
When to scale a Facebook ad campaign, and when to leave it alone
Scaling too early kills profitable campaigns. Here are the conditions worth waiting for, how much to raise a budget at once, and the signals that mean stop.
The 6 Meta ads metrics that actually decide your results
Meta Ads Manager shows you hundreds of columns. Six of them decide whether a campaign makes money. Here is what each one tells you and what to do about it.
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